“There are two great days in a person's life - the day we are born and the day we discover why.”

- William Barclay

Why, in my opinion, is one of the most important and intimate questions a person can ask themselves. Mainly because that question almost always forces a person inward for answers.

We started this series with “where”, but I initially started my personal journey to success with, “why” and I’ll explain how. A few years back as I began to research the information needed to transform my thought process for success, I came across a Ted Talk called “Start with Why” from Simon Sinek. That Ted Talk was an instant eye-opener for me. So much so, that as soon as I had gotten the chance, I bought one of his best-selling books Start With Why. Many of my early concepts of “why” were formed from my experience with this book. As I started to listen to other authors, the “why” of those writers and other successful business leaders became abundantly clear. It was also becoming more clear that the “what” these thought leaders were doing was rooted in their “why”. Then, I started to notice that their “what” was rooted in their “where” and more so reinforced by their “why”. Thus, the birth of the “Where, Why, What” concept in my mind and as my motto for maneuvering the landscape of business and success.

We’ve spent the last 8 weeks discussing our “where” and what that road map looks like in the long term. So far we’ve discussed concepts like quantum retrocausation and the future you, the 3 parts of the brain and hacks, creating future memories, and more. Over the next few post, we’ll dig into the “why” of the matter and just how important your “why” is to your long-term goals.

In the very first blog post, I said that your “why” is important because it asks why is your destination (your “where”) a passion or desire.

The “why” question is essentially the fuel to your fire. Your “why” is what motivates you to keep moving forward even when the path is unclear.

Your “why” can be your family, your health, your legacy, or your community. Your “why” is your motivation for getting up in the morning. Your “why” is what keeps that gym membership relevant. It’s what generates the creativity needed for that new business when you hit a rough spot. It’s what makes communication absolutely necessary within new partnerships when disagreements arise because disagreements are inevitable and will arise.

In short, “why” is the absolute reason, depending on the size of your “where”, you’re going to need an equally big “why” if not bigger to reach your “where”. As we break down the “why”, I want to encourage you to take notes. Not necessarily notes of the blogs themselves as much as notes on how you feel over the next few blog posts. That will help give you the blueprint for your, “why” on the road to your “where”. We talked briefly about how important your emotions were to your “where” in the first part of the series. In this series, your emotions will play an equally important role. Buckle up, it’s about to get real.

Well, until next week my friend. I look forward to jumping back into the “Why” of things with you.

Chris Chaney

“If your actions inspire others to dream more, do more, and become more, you are a leader...”

- John Quincy Adams

4.5.22